COVID-19 has negatively impacted the census and marketing activities for nearly all skilled nursing facility providers and senior healthcare organizations. At the end of 2020, sector occupancy was at an all-time low. The pandemic saw alternative service delivery emerge, which has eroded occupancy fortunes. This session will delve into the changing psychology of the long-term care and senior market, how the markets have shifted, how providers can respond and how trust and influence can be rebuilt.
Attendees will explore analogous market-shifting events such as 9/11 and Hurricane Katrina, and learn of strategies that rebuild demand and consumer expectations and confidence. You’ll also gain valuable tools and research methodologies to reshape their marketing strategies as the pandemic winds down.