Tag: content

Review documentation to ensure it’s written in understandable language

Ensure caregivers speak to clients in a way that clients can comprehend and that any documentation your agency provides is understandable as well. A huge percentage of U.S. adults have some form of literacy issue, notes Misty Kevech, project coordinator for the Home Health Quality Improvement (HHQI) National Campaign. And clients who are 65 years […]

Use links, original content to improve your online presence and reap big benefits

To obtain the highest search placements, your agency should create the right keywords, ensure there’s a steady stream of fresh, relevant content on your site and have plenty of other sites linking to you. Search engine optimization (SEO) was the top consumer marketing choice for private duty agencies in 2015, according to Home Care Pulse’s […]