Tag: data

Focus on emails, digital newsletters for a successful online marketing program

Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals. But that’s only one piece of the puzzle. Agencies need to provide consistent, valuable online content to really make the effort worthwhile, says Connie Parsons, COO with IlluminAge Communication Partners in Seattle. AMR […]

CMS announces access to Medicare data for entrepreneurs and innovators

Centers for Medicare & Medicaid Services (CMS) announces through its acting administrator, Andy Slavitt, a new policy that for the first time will allow innovators and entrepreneurs to access CMS data, such as Medicare claims. As part of the Administration’s commitment to use of data and information to drive transformation of the healthcare delivery system, […]