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Tag: data

Focus on emails, digital newsletters for a successful online marketing program

By Amanda Hurlburt Aug 1, 2017 Skilled Nursing Facility

Updated: May 14, 2019

Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals. But that’s only one piece of the puzzle. Agencies need to provide consistent, valuable online content to really make the effort worthwhile, says Connie Parsons, COO with IlluminAge Communication Partners in Seattle. AMR […]

CMS announces access to Medicare data for entrepreneurs and innovators

By Amanda Hurlburt Jun 15, 2015 Research

Updated: May 10, 2019

Centers for Medicare & Medicaid Services (CMS) announces through its acting administrator, Andy Slavitt, a new policy that for the first time will allow innovators and entrepreneurs to access CMS data, such as Medicare claims. As part of the Administration’s commitment to use of data and information to drive transformation of the healthcare delivery system, […]

New Concepts in Healthcare: Attracting & Retaining Your Staff

As COVID impacts for providers have transitioned from “major” to “minor” (rare, episodic, inconvenient), operations are trending toward pre-pandemic levels. Survey activity for example, is back on a normative course, not entirely infection control focused. Referral volumes are moving up and patients are returning to hospitals for care (medical and surgical). Post-acute transfers are starting […]

IntelyCare Scheduling

Tired of going back and forth via phone and email, then creating a new schedule in a spreadsheet, or worse, on paper? Organize and connect with your fulltime staff with IntelyCare Scheduling, a free scheduling platform that allows your staff to view their schedules, pick up shifts, and arrange for swaps with other staff members…all […]

Analysis of the Most Common Fraud and Abuse Claims in the Home-Based Care Industry

In this comprehensive joint webinar with Decision Health, Polsinelli Shareholders Jennifer Evans and Angelo Spinola will cover the most common fraud and abuse claims in the home-based care industry. With the significant rise in medical services provided in the home of the patient/client, there has been a surge of False Claims Act (FCA) enforcement actions […]

Ensuring Success Post-Pandemic: Keep Your Occupancy Up

COVID-19 has negatively impacted the census and marketing activities for nearly all skilled nursing facility providers and senior healthcare organizations. At the end of 2020, sector occupancy was at an all-time low. The pandemic saw alternative service delivery emerge, which has eroded occupancy fortunes. This session will delve into the changing psychology of the long-term […]