Tag: Email

Q&A: HIPAA during natural disasters

Q: When dealing with a natural disaster such as the California wildfires, does the HIPAA Privacy Rule allow information to be shared more easily? What are some examples of changes to the Privacy Rule during these circumstances? A: When residents are incapacitated or receiving emergency treatment, their information may be included in a facility directory […]

Focus on emails, digital newsletters for a successful online marketing program

Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals. But that’s only one piece of the puzzle. Agencies need to provide consistent, valuable online content to really make the effort worthwhile, says Connie Parsons, COO with IlluminAge Communication Partners in Seattle. AMR […]

Focus on emails, digital newsletters for a successful online marketing program

Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals. But that’s only one piece of the puzzle. Agencies need to provide consistent, valuable online content to really make the effort worthwhile, says Connie Parsons, COO with IlluminAge Communication Partners in Seattle. AMR […]