Tag: marketing

The way you need to market your home care agency is changing

A lot of college professors say that one of the toughest subjects to teach is marketing. Why? It changes too rapidly. By the time a textbook is published, the tactics it teaches are often out of date. My degree is in marketing, but I learned quickly that to be a good marketer, you need a […]

Track key metrics to build partnerships with providers in value-based settings

Value-based purchasing is increasingly becoming the new normal in health care, and private duty agencies need to demonstrate their own value in order to remain relevant to referral sources. LIFETIME Care at Home in Guilford, Conn., grew its revenue by 5% in one year by earning a seat at the value-based purchasing table. “Value-based purchasing […]

Leverage Google business listing, positive reviews to earn prime slot in search

Online searches for in-home care are growing, but if you’re not making smart decisions around your online presence, you could be missing out on a potential marketing and referral treasure trove. Search engine optimization (consumers can find you online) was the top consumer marketing source for private duty agencies in 2017, according to the 2018 […]

CAN-SPAM Act violations are costly, so agencies must meet FTC’s expectations

The following is a post from Home Health Line. by Marla Durben Hirsch Providers that use email to market services and products to current and potential patients should expect more scrutiny. The Federal Trade Commission (FTC) announced last year that it’s examining its rules that prohibit certain unsolicited email messaging, and the stakes are high. […]

Court ruling on marketers, non-compete agreements a ‘game changer’ for home care

The Florida Supreme Court has recently determined that home health marketers can’t poach referral sources from their former employers if they previously signed non-compete agreements. The decision is a likely game changer for home care marketers and their employers nationwide, regardless of whether they work for Medicare skilled agencies or private duty companies. The Sept. […]

Agency’s tech built to track outcomes, attract referrals in value-based space

Homewatch Caregivers, a non-medical home health care agency, recently launched proprietary technology that gives a visual, digital representation of how clients are doing in the agency’s care. The technology allows clients and families to track progress and also lets the agency demonstrate outcomes to referral sources, says Julie Smith, the agency’s COO and president. Demonstrating […]

Focus on emails, digital newsletters for a successful online marketing program

Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals. But that’s only one piece of the puzzle. Agencies need to provide consistent, valuable online content to really make the effort worthwhile, says Connie Parsons, COO with IlluminAge Communication Partners in Seattle. AMR […]

Focus on emails, digital newsletters for a successful online marketing program

Ask existing and former clients for their email addresses as a way to strengthen your digital marketing efforts and increase your referrals. But that’s only one piece of the puzzle. Agencies need to provide consistent, valuable online content to really make the effort worthwhile, says Connie Parsons, COO with IlluminAge Communication Partners in Seattle. AMR […]

Use links, original content to improve your online presence and reap big benefits

To obtain the highest search placements, your agency should create the right keywords, ensure there’s a steady stream of fresh, relevant content on your site and have plenty of other sites linking to you. Search engine optimization (SEO) was the top consumer marketing choice for private duty agencies in 2015, according to Home Care Pulse’s […]