Tag: private duty

New rule clarifies how perks affect overtime rate calculations

The U.S. Department of Labor’s (DOL) new final rule covering how benefits affect employees’ regular rate of pay provides clarity for employers that offer the innovative benefits packages that have become popular in recent years. The new final rule, announced December 12, clarifies which perks must be included and which ones can be excluded when […]

Improve your agency’s Facebook and social media strategy to obtain more referrals

Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community. “I can’t emphasize enough how important it is to have a presence on Facebook,” says Jason Lewallen, vice president of marketing for Home Care Sales in […]

Proposed rule aims to expand use of fluctuating workweek

A new proposed rule from the U.S. Department of Labor (DOL) intends to clarify that employers who pay nonexempt workers bonuses or other incentive-based pay in addition to a fixed salary can use the fluctuating workweek (FWW) method of paying overtime as a way to keep costs down as long as other requirements for using […]

Include Instagram in your agency’s overall marketing plan, here’s how

While it’s important to have an Instagram business account, that alone will not win an instant client. Reach out through multiple platforms to secure a strong online presence, recommends Valerie VanBooven, co-owner and founder of St. Louis, Mo.-based LTC Expert Publications, which provides online marketing strategies for providers in home care and assisted living. The […]

Cultivate an Instagram presence to capitalize on growing marketing opportunities

Home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and possible referrals. Use of the social media platform is on the rise in the home care industry. About 23% of private duty home care providers had an Instagram business account in 2018, compared to just […]

The way you need to market your home care agency is changing

A lot of college professors say that one of the toughest subjects to teach is marketing. Why? It changes too rapidly. By the time a textbook is published, the tactics it teaches are often out of date. My degree is in marketing, but I learned quickly that to be a good marketer, you need a […]

5 critical components every job description must contain

By: Cathleen Yonahara, Freeland Cooper & Foreman LLP, Mark I. Schickman, Freeland Cooper & Foreman, LLP A job description need not account for every task that might ever be done, says the CELL. Here are the most critical components of a good job description. 1. Heading information. This should include job title, pay grade or […]

MyPayrollHR suddenly closes, home care providers and employees feel the effects

A payroll company in upstate New York suddenly shuttered in September, leaving some home care companies and their staff scrambling, according to an article from Spectrum News. The company, MyPayrollHR, had 4,000 clients, among them home care company Visiting Angels. When the payroll company shut down, a financial services company that worked with MyPayrollHR started […]

Agency leader opens up about new partnership with Honor Care Network

DecisionHealth caught up with Bob Roth, managing partner of Cypress HomeCare Solutions in Phoenix, Ariz. after the agency joined forces with Honor Care Network. Below is a Q&A with Roth on the latest evolution of his business. Q: What led to the decision for Cypress HomeCare Solutions to join the Honor Care Network? A: Because […]

Consider these 4 tips to bolster your agency’s caregiver recruitment efforts

Turnover for private duty caregivers is an ongoing challenge in the industry, and it’s only getting worse. In 2018 the turnover rate increased to 81.6%, according to the spring edition of the 2019 Home Care Benchmarking Study by Home Care Pulse of Rexburg, Idaho. That’s up from 66.7% in 2017. Consider the following tips to […]