Tag: social media

Common Facebook pitfalls to avoid, plus 5 tips to help you succeed on the platform

Don’t fall victim to classic Facebook pitfalls when putting the social media platform to use for your business. Common missteps include posting material that does not link back to the agency website and not using Facebook to drive people to get to know the business better, says Amy Selle, co-managing director of Corecubed, Aging Care […]

Improve your agency’s Facebook and social media strategy to obtain more referrals

Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community. “I can’t emphasize enough how important it is to have a presence on Facebook,” says Jason Lewallen, vice president of marketing for Home Care Sales in […]

Include Instagram in your agency’s overall marketing plan, here’s how

While it’s important to have an Instagram business account, that alone will not win an instant client. Reach out through multiple platforms to secure a strong online presence, recommends Valerie VanBooven, co-owner and founder of St. Louis, Mo.-based LTC Expert Publications, which provides online marketing strategies for providers in home care and assisted living. The […]

Cultivate an Instagram presence to capitalize on growing marketing opportunities

Home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and possible referrals. Use of the social media platform is on the rise in the home care industry. About 23% of private duty home care providers had an Instagram business account in 2018, compared to just […]

Nursing home workers still posting nude and vulgar photos of residents on snapchat

By Charles Ornstein, ProPublica. This story was co-published with The Des Moines Register. Federal and state officials have increased their focus on the problem, but ProPublica found 18 incidents in the last year in which employees at nursing homes and assisted living facilities posted unauthorized photos and videos of residents on social media platforms. In […]

Legal repercussions for posting about residents on social media are not limited to just a few

Recent media coverage tells a sad story about inappropriate usage of social media in long-term care settings¾one that details not only severe legal repercussions for facilities, but also major violations of resident privacy and cases of mental abuse. While privacy and abuse are not black and white matters, the issue of photographs, videos, and identifying […]

Ask the expert: Creating a policy for social media and HIPAA compliance

In 2016, Health Insurance Portability and Accountability Act (HIPAA) enforcements and settlements hit a record high—and HIPAA’s vigilance isn’t expected to change under the new administration. Industry expert Reginald M. Hislop III, PhD, from H2 Consulting answers important questions for providers regarding HIPAA compliance and a highly talked about and talked on force: Social media. […]

Lawsuit highlights social media issues in LTC

A lawsuit has been filed after an employee of a South Dakota nursing home posted nude photos of a resident on social media. The employee, Callie Jones, worked at Golden Living Center in Pierre, SD. Jones pleaded guilty and served three days in jail. Now, the lawsuit, filed on behalf of the now-deceased resident’s estate, […]