Home Health, Private Duty

Tech-savvy startup formerly known as HomeHero making a fresh start

The tech-savvy startup HomeHero — once among the group of companies dubbed the “Uber” of elder care — may be making a comeback more than two years after getting out of the home care business.

HomeHero and similar companies became a source of competition to traditional private duty agencies by using a technology-based model featuring a list of online caregivers.

But in February 2017, HomeHero announced it was ceasing operations, now the company is changing names and changing its focus to telehealth.

The business may be back in the home care space, however.

Digital home care company Family Directed recently acquired the HomeHero technology, according to a post from Leading Home Care.

HomeHero’s former vice president of strategy and development is at the helm of the new company.