Category: Private Duty

Best practices for investigating whether your employee was hurt at work

When it comes to workplace injuries, many states provide specific guidance for reporting injuries by both employees and employers. As an employer, you must remember that to properly manage a workers’ compensation claim, you should report the injury as soon as your employee notifies you that it occurred and immediately start your investigation, especially if […]

Common Facebook pitfalls to avoid, plus 5 tips to help you succeed on the platform

Don’t fall victim to classic Facebook pitfalls when putting the social media platform to use for your business. Common missteps include posting material that does not link back to the agency website and not using Facebook to drive people to get to know the business better, says Amy Selle, co-managing director of Corecubed, Aging Care […]

New rule clarifies how perks affect overtime rate calculations

The U.S. Department of Labor’s (DOL) new final rule covering how benefits affect employees’ regular rate of pay provides clarity for employers that offer the innovative benefits packages that have become popular in recent years. The new final rule, announced December 12, clarifies which perks must be included and which ones can be excluded when […]

Improve your agency’s Facebook and social media strategy to obtain more referrals

Set goals and objectives for the use of Facebook and create strong content to reap the benefits of increasing referrals, networking opportunities and becoming an influencer in the community. “I can’t emphasize enough how important it is to have a presence on Facebook,” says Jason Lewallen, vice president of marketing for Home Care Sales in […]

Proposed rule aims to expand use of fluctuating workweek

A new proposed rule from the U.S. Department of Labor (DOL) intends to clarify that employers who pay nonexempt workers bonuses or other incentive-based pay in addition to a fixed salary can use the fluctuating workweek (FWW) method of paying overtime as a way to keep costs down as long as other requirements for using […]

Include Instagram in your agency’s overall marketing plan, here’s how

While it’s important to have an Instagram business account, that alone will not win an instant client. Reach out through multiple platforms to secure a strong online presence, recommends Valerie VanBooven, co-owner and founder of St. Louis, Mo.-based LTC Expert Publications, which provides online marketing strategies for providers in home care and assisted living. The […]

Cultivate an Instagram presence to capitalize on growing marketing opportunities

Home care agencies should employ an Instagram business account to improve marketing opportunities. Doing this can increase online exposure and possible referrals. Use of the social media platform is on the rise in the home care industry. About 23% of private duty home care providers had an Instagram business account in 2018, compared to just […]

The way you need to market your home care agency is changing

A lot of college professors say that one of the toughest subjects to teach is marketing. Why? It changes too rapidly. By the time a textbook is published, the tactics it teaches are often out of date. My degree is in marketing, but I learned quickly that to be a good marketer, you need a […]

Double down on flu prevention to protect client outcomes, employee productivity

Make efforts to ensure all staff receive the flu vaccine and re-educate them on best practices around influenza-specific infection prevention steps. Do this to better ensure employee productivity and positive client outcomes this flu season. Flu season began in October and there have already been reports of flu-related deaths, including a 90-year-old in New Mexico, […]